With a 24/7 news cycle, social media, a camera on every cell phone, and the news mantra “if it bleeds, it leads,” a product, organization, or individual’s reputation can be made or shattered in seconds or minutes. Reputation management is broader than traditional crisis communications and media relations since brands can be built and strengthened with expert preparation.
Long gone are the days of actual analysis in reporting, it is a race to capture eyeballs, likes, and comments. Reputation management has many facets that must be developed, refined, practiced, and executed flawlessly. When a situation needs to be addressed, and you don’t have a plan, it is often too late to recover or leverage it.
Reputation management involves monitoring and addressing potentially damaging content.